The Northwoods University IT department is planning to buy additional computers for the computer lab.Pedro Bechara,manager of the lab,is asked for a recommendation,and he suggests buying Macintosh computers instead of Windows PCs.What role does Pedro play in the buying center?

Question

Quizplus · Accepted Answer

Pedro Bechara is an influencer in the buying center, as he is providing a recommendation for the type of computers to be purchased. However, without knowing the other members in the buying center and their roles, it is difficult to determine the best choice for the purchasing decision.

The Northwoods University IT Department Is Planning to Buy Additional