Jordana travels a lot for work and is looking to buy a carry-on bag that fits size and weight regulations. Although she has looked at several brands, she refuses to buy a bag that cannot also fit underneath the seat in front of her. Jordana is basing her decision on
A) a compensatory decision rule.
B) a noncompensatory decision rule.
C) habitual decision making.
D) social factors.
E) temporal factors.

Question

Quizplus · Accepted Answer

Jordana is using a noncompensatory decision rule because she has a strict requirement that the bag must fit under the seat, and if a bag does not meet this criterion, she will not consider it, regardless of other features or benefits.

Jordana Travels a Lot for Work and Is Looking to Buy