While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?

Question

Quizplus · Accepted Answer

The coupon is designed to excite Joylee by offering her a special deal, which is a key objective of the 4E framework in marketing.

While Waiting to Be Seated at a Restaurant, Joylee Receives