Alan wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Alan takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives?
A) Engage
B) Energize
C) Excite
D) Experience
E) Educate

Question

Quizplus · Accepted Answer

The "Experience" objective of the 4E framework involves allowing customers to try out products or services virtually, as Alan did with the virtual suit fitting.

Alan Wants to Upgrade His Look Before a Job Interview