It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, one can read a chapter of a book before buying it, or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the 4E framework?
A) Engage
B) Energize
C) Excite
D) Experience
E) Educate

Question

Quizplus · Accepted Answer

These scenarios are aimed at providing customers with an "Experience" of the product, allowing them to try or see it in action before making a purchase decision.

It Is Not Unusual to See Firms Offering Free Product