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When the Luxury Auto Brand Mercedes-Benz Needed to Target Affluent

Question 55

Multiple Choice

When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to ________ because its users spend more online-more than 2.5 times as much as an average U.S. consumer-which likely signals their relative affluence.


A) Facebook
B) LinkedIn
C) Twitter
D) Flickr
E) Google+

Correct Answer:

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