Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone,while they are in the store.This represents the _____ aspect of the 4E framework of social media marketing.

Question

Quizplus · Accepted Answer

The "excite" aspect of the 4E framework is about creating a positive emotional experience for the customer. By providing relevant coupons based on previous purchases while the customer is in the store, Staples is creating excitement and generating interest in future purchases.

Staples Provides Their Loyal Customers with a Relevant Coupon Based