Marketers Want Their Firms to Develop Excellent Supply Chain Management

Marketers want their firms to develop excellent supply chain management and strong supplier relations so they can

A) persuade stores to refuse to carry competitors' products.
B) use their power within the supply chain to force weaker firms to accept less favorable pricing.
C) control prices and lock in margins.
D) create a sustainable competitive advantage.
E) justify charging higher prices than competitors do.