The automobile manufacturing industry closely watches annual consumer satisfaction surveys. For years, Japanese car companies consistently had the highest levels of customer satisfaction, creating a(n)________ for these companies.

Question

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A sustainable competitive advantage is an advantage that allows a company to maintain a competitive edge over its competitors over a long period of time. The consistent high level of customer satisfaction for Japanese car companies creates a competitive advantage that is difficult for other companies to replicate, giving them a sustainable competitive advantage.

The Automobile Manufacturing Industry Closely Watches Annual Consumer Satisfaction Surveys