A regional manager at GNC,a chain of retail stores selling nutritional supplements,is reviewing sales data after a recent in-store promotion.The data show success in some stores and limited response in others.To understand the differences between stores,the manager will probably next review the company's

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Reviewing the implementation programs would allow the manager to see if the promotion was handled consistently in the different stores, which could help explain the differences in response rates. Reviewing financial statements, the brand awareness study, the mission statement, or national trends in vitamins and herbal supplements may not necessarily provide insight into the specific issue of varying response rates among stores.

A Regional Manager at GNC,a Chain of Retail Stores Selling