H&R is a small, local heating and air conditioning business. The local military base is a potential source of growth, and H&R already installs and services the type of equipment the military would require. H&R is considering a ________ growth strategy.

Question

Quizplus · Accepted Answer

H&R is considering a market development strategy because they are looking to expand their existing services to a new market segment, which in this case is the local military base.

H&R Is a Small, Local Heating and Air Conditioning Business