Customer relationship software allows bank service representatives to determine quickly which types of accounts, loans, and credit cards a customer currently has. With this information, the service representative can determine what other bank services that same customer could potentially enroll in or purchase. This growth strategy is known as

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Market penetration is a growth strategy where a company seeks to increase its market share for existing products or services in existing markets, often by encouraging current customers to purchase more. In this context, the bank uses customer relationship software to identify additional services that current customers might be interested in, thereby increasing the bank's share of the customer's financial products.

Customer Relationship Software Allows Bank Service Representatives to Determine Quickly