In their battle for chocolate lovers, Godiva and Hershey's must divide the population into different categories of consumers, for example, luxury versus cost-conscious, those looking for a quick energy boost versus those looking for a gift for a loved one.

Question

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Segmenting consumers into categories helps companies like Godiva and Hershey's tailor their marketing strategies and product offerings to meet the specific needs and preferences of different consumer groups.

In Their Battle for Chocolate Lovers, Godiva and Hershey's Must