Margo always stops at Starbucks for her morning coffee. Not only is there a Starbucks Drive-Thru on her way to work, there is also a small kiosk in the lobby of her office building. Starbucks is using the place element of the marketing mix to influence its customers.

Question

Quizplus · Accepted Answer

The place element of the marketing mix refers to how a company makes its products available to consumers, and Starbucks strategically places its locations to be convenient for customers like Margo.

Margo Always Stops at Starbucks for Her Morning Coffee