__________ is communication by a marketer that informs,persuades,and reminds potential buyers about a product or service so as to influence their opinions and elicit a response.
A) Pricing
B) Promotion
C) Placement
D) A relational orientation
E) Value cocreation

Question

Quizplus · Accepted Answer

Promotion involves various forms of communication used by marketers to inform, persuade, and remind potential buyers about their products or services. It includes advertising, personal selling, sales promotion, public relations, and direct marketing. The goal of promotion is to influence consumers' opinions and elicit a response, such as purchasing the product or service. The other options, pricing, placement, a relational orientation, and value cocreation are not specific forms of communication used for promotion.

__________ Is Communication by a Marketer That Informs,persuades,and Reminds Potential