As use of the Internet took off, car manufacturers were tempted to sell directly to consumers, but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from ________ to ________ marketing.
A)B2C; B2B
B)B2C; C2C
C)B2B; B2C
D)B2B; C2C
E)C2C; B2C

Question

Quizplus · Accepted Answer

The car manufacturers were considering switching from selling to other businesses (B2B) to selling directly to consumers (B2C). Choice A (B2C to B2B) and E (C2C to B2C) are not relevant to the scenario described. Choice D (B2B to C2C) is incorrect as the manufacturers were not considering selling to other consumers.

As Use of the Internet Took Off, Car Manufacturers Were