Creative locations,such as kiosks at the baggage claim in airports or small booths in grocery stores,represent Starbucks' effort to improve its offering on which dimension of the marketing mix?
A) product
B) promotion
C) price
D) perception
E) place

Question

Quizplus · Accepted Answer

The location of Starbucks kiosks in airports and booths in grocery stores represent efforts to improve the availability and convenience of the product, which is related to the place dimension of the marketing mix.

Creative Locations,such as Kiosks at the Baggage Claim in Airports