Traditionally, marketing activities have been divided into the four Ps: product, price, place, and promotion. The four Ps represent the
A)marketing mix.
B)marketing channel.
C)marketing plan.
D)marketing era.
E)marketing implementation.

Question

Quizplus · Accepted Answer

The four Ps (product, price, place, and promotion) represent the marketing mix, which refers to the set of tools and tactics that a business uses to promote its products or services to its target customers. The marketing mix is an essential part of a company's overall marketing strategy, and it helps to ensure that the right product is offered at the right price, in the right place, and with the right promotional activities.

Traditionally, Marketing Activities Have Been Divided into the Four Ps