Magenta Inc., an Australian consumer electronics company, produces certain products in-house to ensure quality and availability. It also purchases the same products from suppliers to force competition and push innovation within the in-house unit. Given this information, it can be said that Magenta is engaged in _____.
A) global branding
B) dual sourcing
C) offshoring
D) rightsizing

Question

Quizplus · Accepted Answer

Magenta Inc. is engaged in dual sourcing, which means it produces some products in-house while also purchasing the same products from external suppliers. This strategy is used to promote competition and innovation, as well as to ensure quality and availability.