Saturn Inc., a Canadian consumer goods company, has developed a toothpaste for people with sensitive teeth. It has set the toothpaste at a competitive price. In addition to investing in television and Internet advertisements to promote the product, the company has distributed the toothpaste to all leading retail stores across Canada. This scenario illustrates Saturn's _____.

Question

Quizplus · Accepted Answer

The scenario describes Saturn Inc.'s marketing mix, which includes product development (toothpaste for sensitive teeth), pricing (competitive price), place (distribution to leading retail stores across Canada), and promotion (television and Internet advertisements).