Olive Inc., an American health care company, has developed a health drink for pregnant women. A 14-oz. jar of the health drink is priced at $9.99. Olive has distributed samples of the health drink to pharmaceutical stores and maternity hospitals across the United States. This scenario illustrates Olive's _____.

Question

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The scenario illustrates Olive's marketing mix, which includes product (health drink for pregnant women), price ($9.99 for a 14-oz. jar), place (distribution to pharmaceutical stores and maternity hospitals across the United States), and promotion (distributing samples).

Olive Inc, an American Health Care Company, Has Developed a Health