Tangent Inc

Tangent Inc., a food manufacturing company, intends to become a global company catering to consumers worldwide. To facilitate this expansion, Tangent plans to differentiate its marketing approach. Given this information, it can be said that the company:

A) should consider adopting global branding for effectiveness of its marketing strategy.
B) intends to focus on reducing advertising costs per unit to improve product control.
C) should consider maintaining a consistent identity of its products.
D) plans to tailor its products and promotions for each country and each segment.