Mars Inc., an American fast-food restaurant chain, is planning to open its restaurants in Mexico. Mexican consumers are different from American consumers in their customs and cultures. The government regulations in Mexico are also different from the regulations in the United States. In this case, to be successful in Mexico, Mars should consider:

Question

Quizplus · Accepted Answer

Mars should use a differentiated marketing mix to cater to the unique customs, cultures, and regulations of Mexican consumers, ensuring their offerings are relevant and appealing in the new market.

Mars Inc, an American Fast-Food Restaurant Chain, Is Planning to Open