If a smartphone manufacturing company uses a pull approach to build brand awareness, it is likely to:

Question

Quizplus · Accepted Answer

A pull strategy in marketing focuses on creating demand for a product among consumers, so they request it from retailers, which in turn pulls the product through the distribution channel. This is achieved by cultivating customer desires and expectations, making option C the correct choice. Charging different prices to subsidiaries (A) relates to transfer pricing, not brand awareness. Engaging in gray market activity (B) is about unauthorized distribution channels, and using price-oriented promotions (D) is more aligned with a push strategy than a pull strategy.

If a Smartphone Manufacturing Company Uses a Pull Approach to Build