Sapphire Works is a French luxury watchmaker. Its watches are perceived as high-end watches and are considered highly elegant and sophisticated. Sapphire's customers have deep positive feelings toward the label. Given this information, it can be said that Sapphire has a _____.

Question

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Sapphire Works has a strong brand image because its watches are perceived as high-end, elegant, and sophisticated, and customers have deep positive feelings toward the brand.

Sapphire Works Is a French Luxury Watchmaker