Which of the Following Is a Downside of a Global

Which of the following is a downside of a global brand?

A) Creating a global brand strategy that is applicable worldwide is extremely complex.
B) A global brand makes it difficult for a firm to negotiate with its global partners.
C) A global brand leads to a decline in a firm's popularity as a global company.
D) Creating a global brand strategy often leads to increased production and advertising costs per unit.