Lekaen Goods Is a Manufacturer of Leather Goods in the City

Lekaen Goods is a manufacturer of leather goods in the city of Hruanie. As Hruanie already has an influx of existing companies that manufacture leather goods, Lekaen decides to reduce its prices in the market compared to its competitors in order to continue with its growth strategy,. Which of the following strategies is Lekaen using in this scenario?

A) Differentiation strategy
B) Low-cost strategy
C) Greenfield strategy
D) High-cost strategy