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The Marketing Team at Katrane Systems Meets Kiaan Ray, the Company's

Question 46

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The marketing team at Katrane Systems meets Kiaan Ray, the company's marketing chief, to discuss the best international strategy that they can adopt to enhance their sales and increase their customer base. Although the marketing team is in favor of a multidomestic approach, Kiaan recommends following a meganational approach. Which of the following statements can Kiaan use to justify his viewpoint?


A) The company can exploit the cost advantage of performing each stage in the value chain at the lowest cost for that activity.
B) The company can promote knowledge flow throughout the organization, regardless of where the ideas originate.
C) The company can offer the benefits of both global and local advantages.
D) The company can allow its local subsidiaries to decide what products to develop and sell in their local markets.

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