Protran Systems encourages its foreign subsidiaries to come up with and share innovative new ideas. Protran products that were originally developed for the local market were reintroduced into the global market. It allowed for the flow of information across borders regardless of where the ideas originated. Which of the following strategies is being followed by Protran Systems in this scenario?

Question

Quizplus · Accepted Answer

Protran Systems is following a transnational approach, as it combines elements of global coordination to achieve efficiency with flexibility to adapt to local markets, encouraging innovation and the sharing of ideas across borders.

Protran Systems Encourages Its Foreign Subsidiaries to Come Up with and Share