DoItBurgers, one of the leading fast-food restaurants serving large-sized burgers, is involved in a unique form of licensing in which it has granted several small fast-food houses to produce and supply its trademark burgers. However, DoItBurgers continues to be an active participant in the ongoing operations of the restaurants that serve its burgers. In the context of entering a foreign market, which of the following entry modes is exemplified in this scenario?

Question

Quizplus · Accepted Answer

This scenario exemplifies franchising, where DoItBurgers allows other businesses to use its trademark and business model while maintaining some degree of control or involvement in their operations.

DoItBurgers, One of the Leading Fast-Food Restaurants Serving Large-Sized Burgers