ThroHon Tech considers its customers to be co-innovators and believes in involving them in the innovation process. It has begun its own innovation management software that can be accessed by a Web browser for tracking innovation programs. This software is a platform that provides complete data starting from the base idea up to the execution process of an entire program. This allows global customers who are technically proficient to suggest improvements and provide their views. This initiative by ThroHon Tech exemplifies the use of _____.
A) balanced benchmarking chains
B) open innovation platforms
C) market trading analyses
D) proactive invention plans

Question

Quizplus · Accepted Answer

ThroHon Tech's initiative of involving customers in the innovation process through a software platform exemplifies the use of open innovation platforms. This approach allows external stakeholders to contribute to the development and improvement of products or services.

ThroHon Tech Considers Its Customers to Be Co-Innovators and Believes