In the context of legal protection of a recognizable brand name, design, or logo, the tagline "Fly to higher limits" used by Dquaine Airlines along with a logo of its country's map is referred to as a _____.
A) service mark
B) patent
C) license
D) permitted royalty

Question

Quizplus · Accepted Answer

A service mark is a type of trademark used to identify and distinguish the services (rather than products) of one provider from those of others. In this case, "Fly to higher limits" and the logo used by Dquaine Airlines to represent its airline services are examples of service marks.

In the Context of Legal Protection of a Recognizable Brand