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LyTy, a Publication Company, Wants to Publish Cost-Effective School Books

Question 5

Multiple Choice

LyTy, a publication company, wants to publish cost-effective school books that the poor can afford. Which of the following is a problem that will most likely pose a risk to LyTy in targeting the poor as consumers?


A) The market for the poor is so big that the company will not be able to meet the demand.
B) The poor have very little individual purchasing power.
C) The market for the poor consists of consumers who demand highly customized products.
D) The company knows that the targeted group may not be willing to pay for the product.

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