Powell Motors, an automobile manufacturing company, aims to manufacture a motorcycle that the poor can afford. Which of the following is a problem that will most likely pose a risk to Powell Motors in targeting the poor as consumers?
A) The company not being equipped to meet the demand of the large consumer base
B) The company cannot make profit under any circumstances.
C) The market for the poor consists of consumers who demand highly customized products.
D) The company assuming that a base of customers willing to pay for the motorcycle already exists
Correct Answer:
Verified
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