Allied Corp., a food processing company, wants to achieve competitive advantage by sustainable innovation. It aims to reduce the use of plastic in food processing. Which of the following should be the company's first step to start the process of sustainable innovation?
A) Complying with existing laws controlling the use of plastic
B) Making value chains that reduce the use of plastic
C) Designing products that do not require plastic packaging
D) Developing new business models that eliminate plastic from the whole process
Correct Answer:
Verified
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