Avancas Inc. is a health food manufacturing company that decides to expand its business. It introduces its products in Crosia, a developing nation, which is a new market altogether. The company's products become an instant hit in the country, and their sales go up. Nutricia, another health food manufacturing company, follows suit and launches its products in Crosia. However, the consumers seem less enthusiastic about Nutricia's products than they were for Avancas' products. In this scenario, Avancas Inc. is a _____.

Question

Quizplus · Accepted Answer

Avancas Inc. is considered a "first mover" because it was the first company to enter the Crosia market with its health food products, gaining an advantage over later entrants like Nutricia.