In the context of international business, unlike firms that are proactive, firms that are reactive _____.
A) seek to build capabilities that build a reputation for ethical conduct
B) seek to build capabilities that let them quickly respond to social pressures
C) seek to become market leaders in their industries
D) engage in corporate social responsibility (CSR) initiatives

Question

Quizplus · Accepted Answer

Reactive firms focus on building capabilities that allow them to quickly respond to social pressures, rather than proactively shaping their market environment or leading in ethical conduct and CSR initiatives.

In the Context of International Business, Unlike Firms That Are