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Sherman Inc

Question 3

Multiple Choice

Sherman Inc., a Canadian automaker, is the market leader in the automobile industry in Canada. It wants to expand its business to Southeast Asia. How can Sherman be a global winner in an international setting?


A) By capitalizing on the fact that its customers and suppliers speak the same language
B) By relying on the fact that everyone understands the norms of business
C) By focusing on the external factors that are consistent across industries
D) By being better able to identify and respond to local nuances

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