Sienna Inc., a cosmetics company, recently started its business in the United States. It has experienced fast growth in the first eight months. To continue its success in the international market, Sienna has decided to open its branches in Europe. Given this information, it can be said that Sienna is a _____ firm.

Question

Quizplus · Accepted Answer

Sienna Inc. is described as a company that has quickly expanded internationally shortly after its establishment, which aligns with the definition of a "born global" firm. These firms internationalize rapidly from their inception, bypassing traditional gradual steps of internationalization.