Tangerine Inc., a German software company, wants to conduct a PEST analysis before starting its operations in South Korea. Which of the following is a sociocultural factor that Tangerine should take into consideration in its PEST analysis?

Question

Quizplus · Accepted Answer

Offshoring backlash in South Korea is a sociocultural factor, as it relates to the social attitudes and cultural aspects that could affect Tangerine Inc.'s operations. Sociocultural factors include the society's culture, norms, and values, such as the local population's perception of foreign companies and their acceptance of offshored services or products.