The specification for all body copy in a series of ten related fliers - all designed in Illustrator - calls for 11pt type with 12.5pts leading and -10 tracking.One of the designers flows body copy text into the main text box on flier number five, formats it, then realizes that one paragraph is overflowing the text box.He tells Mark how he solved the problem, and Mark tells him that, of all the choices he had for fitting the text, he chose the worst option in terms of the overall design of the total project of ten fliers.The designer's bad choice was to ____.
A)cut body copy to fit the space
B)reduce the overall leading
C)apply negative tracking
D)apply negative kerning

Question

The specification for all body copy in a series of ten related fliers - all designed in Illustrator - calls for 11pt type with 12.5pts leading and -10 tracking.One of the designers flows body copy text into the main text box on flier number five, formats it, then realizes that one paragraph is overflowing the text box.He tells Mark how he solved the problem, and Mark tells him that, of all the choices he had for fitting the text, he chose the worst option in terms of the overall design of the total project of ten fliers.The designer's bad choice was to ____.
A)cut body copy to fit the space
B)reduce the overall leading
C)apply negative tracking
D)​apply negative kerning

Quizplus · Accepted Answer

The designer's bad choice was to cut body copy to fit the space because it would have made the text difficult to read and would have broken the consistency of the design across all ten fliers.

The Specification for All Body Copy in a Series of Ten