Case Based Critical Thinking
Mark's design team has taken on a number of projects that involve display text and gradients.Mark considers typography to be a fine art, and he thinks that gradients are often a very effective component of good Illustrator design, so he is excited to take this opportunity to put his team through typography and gradient boot camp.
-One project that the team is working on involves display type that will appear very large on a billboard.Mark tells the team that, of all the ways to modify text in Illustrator, ____ is the most essential for perfecting large display type.
A)horizontal/vertical scaling
B)baseline shift
C)tracking
D)kerning

Question

Quizplus · Accepted Answer

Kerning is the most essential for perfecting large display type because it adjusts the space between individual letter pairs, ensuring that the text looks balanced and is easy to read at a large scale.