How did the marketing of Listerine during the 1920s reflect the role of advertising in a consumer-oriented economy?
A) It compared the product's quality to other similar items.
B) It convinced consumers they had a need they weren't previously aware of.
C) It identified the wealthy as the product's target audience.
D) It suggested that use of the product would improve the consumer's economic prospects.

Question

Quizplus · Accepted Answer

Listerine's marketing strategy in the 1920s was pioneering in that it created a new demand by convincing consumers they had a problem, specifically halitosis (bad breath), which they hadn't considered before. This approach reflects the role of advertising in a consumer-oriented economy by illustrating how marketing can generate new needs or desires, thereby expanding the market for a product.

How Did the Marketing of Listerine During the 1920s Reflect