Roberto always saw his company's way of negotiation and doing things as being the "right way" even though his cultural forms fell short at times. There was no room for changing the company's culture or processes. This is an example of ______.

Question

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Roberto's belief that his company's way of doing things is the "right way" and his resistance to change or adapt to other cultural forms is an example of ethnocentrism. Ethnocentrism is the belief in the inherent superiority of one's own group or culture.

Roberto Always Saw His Company's Way of Negotiation and Doing