Wilkinson & Company sells plumbing supplies across Canada. Wilkinson uses Winnipeg as its central location for determining freight costs regardless of the city from which products are actually shipped. For example, a Vancouver customer pays the freight cost from Winnipeg to Vancouver even if the goods are shipped from Calgary. Wilkinson most likely uses pricing.

Question

Quizplus · Accepted Answer

Wilkinson & Company uses basing-point pricing, where a specific location (Winnipeg) is used as a base point to calculate freight costs, regardless of the actual shipping origin.

Wilkinson & Company Sells Plumbing Supplies Across Canada