Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use next to arrive at a realistic number of products for the new fatigues line.
A) business analysis
B) concept development
C) idea screening
D) concept testing
E) crowdsourcing

Question

Quizplus · Accepted Answer

Idea screening is the process of evaluating and filtering ideas to identify the most promising ones for further development, which is the next logical step after generating ideas.

Safari Unlimited Recently Conducted National Research to Generate Ideas for a New