In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features?
A) adoption
B) growth
C) maturity
D) product development
E) introduction

Question

Quizplus · Accepted Answer

In the introduction stage, promotional expenditures are high to create consumer awareness and interest in the new product.

In Which Stage of the Product Life Cycle Will Promotional