Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following is a core customer value for Silkskin's line of eye makeup?

Question

Quizplus · Accepted Answer

The core customer value refers to the fundamental benefit or need that the product fulfills for the customer. In this case, the desire for having beautiful eyes is the core benefit that customers seek when purchasing eye makeup.

Silkskin Cosmetics Is Advertising Its Newest Line of Eye Makeup