Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through four weeks of customer loyalty training. This is referred to as marketing.
A) social
B) advocacy
C) interactive
D) horizontal
E) internal

Question

Quizplus · Accepted Answer

Interactive marketing focuses on the interaction between the buyer and seller, emphasizing the importance of customer service and engagement, which aligns with Zappos' approach.

Zappos Recognizes the Importance of the Buyer-Seller Interaction