BerryBerry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzleBerry, AquaBerry, and GloBerry. The company wants to add more products to its product line. Which of the following is an example of brand extension for BerryBerry?
A) The company introduces a line of flavoured milk and yogurt under a new brand name.
B) BerryBerry teams up with SFX, a sporting goods company, to introduce a line of energy bars called BerryBerry SFX.
C) The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavours and colours.
D) The company introduces BerryBliss, a dried berry snack mix for kids.
E) BerryBerry adds a new fruit juice flavour, TangyBerry.
Correct Answer:
Verified
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